"In its 51-second run time, Pretend That Life is Easy channels the existential dread of contemporary society with a dash of satire. A sparkling and cheerful balloon animal reminiscent of childhood days full of hope, floats upwards monotonously against a backdrop of digital screens or stained glass. Stuck in an endless attempt at transcending, a thought bubble that reads “Pretend that life is easy” extends from the balloon, perpetuating its aimless drifting as the buzzing atmospheric sounds recall air vents, LED lights and street signs or even shopping carts being pushed around."                                                                                                       
                                                                                                                                                - Nosy magazine